About Talking Story

Meet the founder and designer

Hi, I’m Traci. Nice to meet you! 

I’m a 30-something year old from the Aloha State living in Nairobi. I come to the design world after working for over 8 years in the non-profit sector both in program and grants management. I’m proud to say that I am a self-taught designer (thanks to countless hours of YouTube and Skillshare + mounds of support) with a passion for working with organizations and companies doing good. My background in non-profit management and experience on the ground influences every ounce of my designs and gives me a unique perspective on the messages I want to convey. 

Why should you invest in design?
The work you do is complex, sometimes messy and oftentimes overwhelming (I know, I’ve been there). I understand that design doesn’t always make it to the top of your list of priorities, but it also shouldn’t be the last. That is why I’m here. When done well, design makes the work that you do more relatable to your audience whether they are donors, staff or the communities you serve. I will work with your organization to help tell your story through design that:

  • Is easy to consume, yet demands attention

  • Connects with your audience 

  • Compels individuals to take action

  • Makes your team proud to share with what they do with the world (your biggest advocates!)


Why Talking Story?

There are a lot of designers out there, but I’m not just your average Adobe wizard. I wear a lot of hats and thrive under environments that crave someone that can do more than just design. I’m a project manager, creating and guiding you through design processes to ensure a smooth workflow. I’m a colleague, communicating and collaborating with your team until you are happy with the results. And I’m a student, constantly looking to learn new things and draw from these learnings. That means I not only keep up on design trends, but I will also take the time to learn about you, the work you do and how to best communicate your story with the world. Whether you’re not quite sure what your organization needs or you already have a clear idea of what you’re looking for, I’m here to help! 

What makes my world a nice place to be?


The people I love




My pets

Lainey the cat

Susie the dog

Kea the dog


The great outdoors




Crime series
Dark comedies
Slice of life



Pacific Ocean
Ocean air
Sun + warmth
Nature all around


Random happiness

Reading fiction
Bottomless coffee
Martinis + negronis
Early mornings
Long scenic drives

Talking Story is a growing company and we’re always looking for passionate and talented people to join the team. Contact us with your portfolio and we’ll get back to you shortly! 




Traci is an incredible visual designer and such a valuable resource. Her NGO background gives her an intuition for our work that's so hard to find in other designers, and allows her to design for the total communication experience rather than just making something look nice. Our team also valued her team spirit and attitude in delivering to difficult specifications, deadlines, and resource limitations. Her professionalism and ability to manage projects end-to-end mean that the work is always done with quality and on time.


Lisa Kurbiel

Chief of Communications, Advocacy & Partnerships